SEO strategy services
SEO strategies that lead to growth
Maximise your organic presence with a bespoke SEO strategy crafted for your business.
The SEO strategy process
Take the first step towards organic growth
By following the steps below, I can understand your business landscape, the size of the opportunity and what will be required for SEO growth.
Put that all together and I can craft a custom-tailored SEO strategy that will set you on the road to growing organic traffic and revenue.
1. Opportunity demand
I’ll identify relevant commercial keywords for your business. From there, I’ll quantify the revenue target keywords could generate.
2. Competitor research
I’ll conduct an in-depth analysis to identify your competitors, understand why they rank well and pinpoint areas of opportunities and threats.
3. Technical audit
I’ll analyse the technical soundness of your website to ensure search engines can effectively discover, crawl and index your web pages for maximum visibility.
4. Value prioritisation
I’ll prioritise actions based on the findings and create a 6-12 month roadmap. By prioritising actions that offer the best return on investment, my SEO service will focus on delivering value, leading to growth and an improved SEO presence.
What you’ll get
What you can expect when we work together
You’ll get transparent guidance on timelines, deliverables and reporting on a retainer basis.
My value-focused SEO approach prioritises actionable deliverables for maximum return on investment.
For individual project-based work, we can tailor a process to your needs.
6-12 month roadmaps
Clear and actionable deliverables
Actions prioritised for the best return on investment
Attribution of recommendations and changes in data
Monthly reporting tied back to business KPIs
Other strategy projects
Other projects to help you grow
While I recommend following the steps outlined above to get a rounded strategic overview, I can also work on the below projects in isolation.
Opportunity demand
I’ll identify keywords relevant to your business and their search demand. From there, I’ll quantify opportunities to highlight the best keywords to drive revenue.
Competitor research
I’ll conduct an in-depth analysis to identify your competitors, understand why they rank well and pinpoint areas of opportunities and threats.
Technical audits
I’ll analyse the technical soundness of your website to ensure search engines can effectively discover, crawl and index your web pages for maximum visibility.
Competitor link intersect
I’ll analyse the backlinks your competitors are capturing that you’re missing out on and provide a list of domains to target.
Internal link audits
I’ll identify opportunities to improve your website’s internal linking structure to help support the organic visibility of pages.
Traffic drop analysis
I’ll identify what may have caused a drop in traffic for your website and provide a plan to try and reverse the trend.
Who I work with
Valued by the people I work with
I’ve successfully created and delivered SEO strategies for brands and websites of all sizes.
From enterprise to smaller niche sites. Working in-house, agency-side and as a self-employed consultant. My experience has allowed me to rack up some valuable millage.
Here’s what some of the people I’ve worked with say.
“Joel demonstrated real drive and vision in developing and managing NOW TV’s SEO strategy, which led to significant growth in both organic search visits and orders. I would highly recommend him to anyone looking to develop a successful SEO strategy.”
Alex Powell,
Ecommerce Controller at NOW TV
“JUST JAM crafted a fantastic SEO strategy that clearly laid out what was required and provided valuable business intelligence that went beyond the brief. Joel’s insights successfully informed our SEO strategy and other key aspects of our business.”
Nick Brownridge, Digital Marketing & Growth at quip
Questions?
Frequently asked questions
Having trouble finding the answer you need? No worries! Feel free to reach out to get the conversation started!
This will depend on a few things:
- The detail and depth of the strategic review we’ve aligned with
- The size of the site
- Unique considerations for your business and goals
- Your budget and timelines
A typical strategic review that follows the 4 steps outlined above could take up to 8 – 10 weeks.
In general, yes. If the entire strategic process is followed, there will usually be recommendations that can be worked on straight away.
However, the number of actionable recommendations will vary depending on the unique circumstances of your business and website. There will often be further actionable work from the SEO strategy that I must complete.
That’s why I recommend a 9 – 12 month retainer to see the entire strategy and execution process through.
Yes. If we work together on a retainer basis, I’ll report monthly on the following as a minimum:
- Business KPIs, such as traffic, conversions and revenue
- Micro-conversions tied to content, such as newsletter sign-ups and commercial page visits
- Organic search KPIs, such as clicks
After the initial onboarding process and gaining a better understanding of your business and goals, we can work together to produce a tailored report.
Yes. I can work on the SEO strategy as a one-off project without the need to commit to a 9 – 12 month retainer.
However, I’m generally flexible and we can work together to create a customised service where I support follow-ups from the SEO strategy project.
This will depend on a few things:
- The detail and depth of the strategic review
- The size of the site
- Market factors unique to your business and industry
I’ll provide pricing for the initial strategy once I’ve scoped out the project.
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